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New Penalties for Clickbait Headlines on Facebook
“You won’t believe what Facebook did” “Read more to have your mind blown by Facebook’s Update!” Everyone loves clickbait headlines… that’s why content producers use them, right? Actually no, Facebook...
View ArticleFour Targeting Strategies For An Effective Facebook Campaign
As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their...
View ArticleOur Perspective on Facebook’s Latest News Feed Update
On 1/11/18, Facebook made an important announcement about large changes to how the News Feed will work in the future and how its success will be measured. They will now focus on helping users have more...
View ArticleUnlocking the Power of Facebook Advertising
Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have...
View ArticleFacebook’s Platform Guidelines & New Appeal Process
Have you ever wondered why Facebook removed a post from its platform? And how the company decides what content should be removed or kept? Well look no further – Facebook has just released its Community...
View ArticleFacebook’s Data Breach – What Is It & Where Does That Leave Advertisers?
By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally...
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Facebook is Retiring Income Level and Net Worth Targeting
As a result of third-party data mishandling and GDPR regulations, Facebook has been discontinuing the use of select third party data as a targeting source for advertisers. Facebook’s income level and...
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Major Changes Coming This August to Facebook Business Pages
Facebook’s Business pages are a place where you can develop a relationship between your brand and the world. If you are one of Facebook’s 80 million Business page users, check out the major changes...
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Facebook Household Income Targeting is Now Available
Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized...
View ArticleFacebook Begins Testing Search Ads in Results Pages and Marketplace
Facebook recently announced that it will be testing ads in its search results. These test ads will run in both the channel’s primary search results as well as its Marketplace search results. This...
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