Facebook’s Price for Admission? Quality Content
Last week, Facebook announced an update to the algorithm that determines which posts get precious News Feed real estate, and which don’t. This new algorithm now places a greater emphasis on quality...
View Article5 Ways to Improve Your Facebook Presence
There are a number of ways to drive traffic and visibility to your Facebook page. Depending on the type of audience you are looking to engage and the industry you are targeting, there are different...
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How To Boost Engagement on Your Facebook Page
One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It’s a chance to build relationships, and...
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Organize Your Interests with Facebook Lists
Lists, you’re familiar with them in Twitter, but I bet most of you have never used or didn’t even know that Facebook has its own form of lists. Just like in Twitter, Facebook Lists help you to organize...
View ArticleHow Facebook’s “Story Bumping” &“Last Actor” Will Impact Your Content...
With over 1 billion users, Facebook is still the megastar social media channel, and business owners and marketers alike are tapping into this large network of consumers like never before. Businesses,...
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Who Needs Third-Party Social Media Tools, When You Have the Facebook Scheduler?
Facebook is constantly updating and many times those updates make our lives as marketers harder, but fortunately, the Facebook scheduler does just the opposite. You no longer need third-party social...
View ArticleUsing Facebook’s Updated Tagging Feature to Increase Your Brand’s Exposure
Tagging profiles or pages in Facebook isn’t a new concept, but thanks to a recent announcement by Facebook, those tagged posts could now appear in the feeds of customers that don’t currently follow...
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Facebook Adds Important New Features to Business Pages
Though the announcement was made back in March of this year, Facebook is rolling out a new design for business pages. The world’s largest social network has added some new features to these pages, but...
View ArticleExperiencing a Decline in Organic Reach on Facebook? Take Action Now
There has been a lot of discussion across the Internet recently regarding the reach, or lack thereof, that brands experience when posting updates to Facebook. As a result, many marketers have expressed...
View ArticleIs Facebook’s Paid Advertising Worth It?
This is part one of a two-part blog post series. In a previous blog post, we discussed the ability of a brand’s Facebook updates to reach its audience in an organic manner. To extend beyond organic and...
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How to Stand Out Using Facebook’s Advertising Platforms
This is part two of our series addressing the advertising tactics that brands are using in Facebook today. Previously, we discussed some of the reason brands are taking advantage of Facebook’s various...
View ArticleCan’t Get Enough of Facebook? Facebook Suits Up for the Office
Social media has been around long enough now that most of us have experienced that awkward moment when we receive an unwanted Facebook invitation from a colleague or even a superior at work. It’s a...
View ArticleFacebook Creates Win-Win Platform for Publishers
Facebook recently announced the rollout of its latest, exciting feature – Instant Articles. Instead of requiring audience members to leave the platform in order to read an entire article, Instant...
View Article3 Tips for Effective Facebook Strategies
A common concern we often hear from new clients is “we’re not receiving the engagement from our users we are looking for on Facebook.” Facebook engagement can be a challenge – especially if your...
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What are Facebook Beacons and Place Tips?
Have you ever walked into a store and received a personalized message or ad from that store on your phone? If the answer is yes, then you may have engaged with a beacon! Beacons are quickly becoming...
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Facebook Has a New Text Overlay Tool for Advertisers
Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook...
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Canvas – Facebook’s Call to Creativity
Conveying a message about your product or service can be difficult when you are limited to a certain character count, or specific creative requirement. There is only so much you can say in 140...
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How to Create Ad Mockups with Facebook’s Creative Hub
Any advertiser that creates and manages display or social campaigns can tell you that one of the most important parts of the planning and strategy process is creating mockups. This is crucial in...
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Facebook Adds Stories to Your Mobile App
If you predicted that Facebook would eventually adopt “stories” to their platform you were correct – and that prediction felt inevitable. Following suit with Instagram who released stories to their...
View ArticleFacebook Reducing Visibility of Low-Quality Web Pages
Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are...
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